Bottle Shock or Bottle Schlock?
The new indie film, “Bottle Shock” has been described as a sort of “Breaking Away,” but with wine. It purports to tell the behind-the-scenes story of the judgement of Paris, the 1976 wine tasting in which California wines surpassed French wines for the first time. But not everyone is amused by the film’s portrayal of these historic events.
I saw the film a few weeks ago at a special screening at San Francisco’s Sundance Kabuki theatre, with one of the film’s producers taking questions afterward. I must say I quite enjoyed it. Though a bit ham-fisted at times, like any good “sports pic,” and a little heavy on the “magic of wine” speeches, I thought it very entertaining. I realized, of course, that it was a highly fictionalized account of the true story behind the Judgement of Paris.
The Judgement, you’ll recall, was a blind tasting organized Steven Spurrier, a British wine merchant, in 1976. In the competiition, French judges tasted blind top-quality Chardonnay and Cabernet Sauvignon wines from both France and California. Shockingly, the Americans won the day with the Napa Valley’s Stag Leap Cellars’ ‘73 Cab and Chateau Montelena’s ‘73 Chard each taking a first. The film centers around Chateau Montelena and its Chardnonnay entry and the relationship of then-Montelena-owner Jim Barret and his son, Bo.
It’s that concentration on the Barrets that has many more than a little miffed. A big part of the reason is that Chateau Montelena’s cellar master, Mike Grgich, who actually made the winning Chard, was all but written out of the picture. Grgich, a Croation immigrant who escaped Communism to come to America in the 1950s and later came to the Napa Valley to learn the craft of wine-making, was recently honored at special dinner celebrating his 50 years of wine making in the Napa Valley. According to an article in the Napa Valley Register, he had no kind words for the film’s creators:
Grgich, who made the winning wine for Chateau Montelena in Calistoga, only made a passing reference to the recently released film “Bottle Shock,” a film based on the Paris tasting, which, rather bizarrely, omits Grgich…
“If you have seen it,” Grgich remarked mildly, “you will notice I am not in it.”
In a private conversation, Grgich said he had been sent a copy of the “Bottles Shock” script but he could not sign off on it, he said, “because I couldn’t find anything honest in it.”
He also noted it was not the first time a controversy had arisen over credit for the winning chardonnay. In 2006, he said, when Copia, the American Center for Food, Wine and the Arts in Napa, hosted a 30-year re-enactment of the Paris tasting, he was invited and then “uninvited.” He was given to understand that the owner of Chateau Montelena, lawyer turned vintner Jim Barrett, objected to his participation.
Taber, the only journalist who attended the 1976 tasting, was considerably more scathing in his remarks about “Bottle Shock.” Taber spoke during the dinner. At his first mention of the film another guest booed and Taber said, “I agree.”
Like many, the author questioned the judgment that left Grgich out of “Bottle Shock.”
“It’s unfortunate,” he said, “because it’s a version of reality that’s not true. The movie, unfortunately, does not tell the truth about what happened at the Paris tasting.”
He had recently seen the film, he said, “and I think I saw Mike’s beret twice.”
“The film, he said, “committed two sins against the truth, the sin of commission and the sin of omission … I can’t think of any other word that describes what went on in that movie.”
Taber said the characterization of Steven Spurrier, the British wine merchant who organized the tasting, was entirely off the mark and reduced the man to a stereotype. As for Grgich, Taber said, “the movie doesn’t talk about the guy who made the wine. The man who made the wine that put Napa on the map is not in the movie.
“I know it’s Hollywood,” he said, “but a true artist doesn’t rape reality.”
“Mike’s is a wonderful story,” Taber said. “It really is the American dream and there aren’t many as rich as Mike’s. The Paris tasting was important and Mike played a major role, and it wouldn’t have happened if Mike hadn’t got off that Greyhound bus.”
Recently, the San Francisco Chronicle offered a handy a cheat sheet on truths and falsehoods in the film.
Recommendation: See the film; it’s fun. But take it with a pinch of salt — or maybe a glass of Montelena Chard — and don’t take it too seriously.




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